How to Make Absolutely Perfect Social Media Posts

Would you want to maximize the effect of your social media posts?

I’m sure you do.

Important points for each social media platform.

Pinterest: Red and orange images get 2x the amount of repins.

Twitter: Tweets with shortened links using Bitly get more retweets.

YouTube: Use catchy titles to motivate people to click and watch your video.

Blogging: Create a mission statement for your blog. This will help you possess laser focus on what content to manufacture. ~ Inspire blogger

Facebook: It’s okay to post after your business closes. Your audience may be more available.

Google+: Tag brands and people when applicable.They’ll get a notification, and potentially engage with that post.

Instagram: Putting the subject of the photo in only two thirds of the screen makes it more attractive to the eye.

Tumblr: “Like” and “Reblog.” Tumblr is community based and is built this way, that strategy will make your name and your blog more visible. If you post unintentionally, no one will notice you. Always be visible.

how-craft-perfect-social-post-infographicTratto da My Clever Agency

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50 Ways Marketers Can use Social Media to Improve Their Marketing

  1. Add social bookmark links to your most important web pages and/or blog posts to improve sharing.
  2. Build blogs and teach conversational marketing and business relationship building techniques.
  3. For every video project purchased, ensure there’s an embeddable web version for improved sharing.
  4. Learn how tagging and other metadata improve your ability to search and measure the spread of information.
  5. Create informational podcasts about a product’s overall space, not just the product.
  6. Build community platforms around real communities of shared interest.
  7. Help companies participate in existing social networks, and build relationships on their turf.
  8. Check out Twitter as a way to show a company’s personality. (Don’t fabricate this).
  9. Couple your email newsletter content with additional website content on a blog for improved commenting.
  10. Build sentiment measurements, and listen to the larger web for how people are talking about your customer.
  11. Learn which bloggers might care about your customer. Learn how to measure their influence.
  12. Download the Social Media Press Release (pdf) and at least see what parts you want to take into your traditional press releases.
  13. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw.
  14. Build conversation maps for your customers using Technorati.com , Google Blogsearch, Summize, and FriendFeed.
  15. Experiment with Flickr and/or YouTube groups to build media for specific events. (Marvel Comics raised my impression of this with their Hulk statue Flickr group).
  16. Recommend that your staff start personal blogs on their personal interests, and learn first hand what it feels like, including managing comments, wanting promotion, etc.
  17. Map out an integrated project that incorporates a blog, use of commercial social networks, and a face-to-face event to build leads and drive awareness of a product.
  18. Start a community group on Facebook or Ning or MySpace or LinkedIn around the space where your customer does business. Example: what Jeremiah Owyang did for Hitachi Data Systems.
  19. Experiment with the value of live video like uStream.tv and Mogulus, or Qik on a cell phone.
  20. Attend a conference dealing with social media like New Media Expo, BlogWorld Expo, New Marketing Summit (disclosure: I run this one with CrossTech), and dozens and dozens more. (Email me for a calendar).
  21. Collect case studies of social media success. Tag them “socialmediacasestudy” in del.icio.us.
  22. Interview current social media practitioners. Look for bridges between your methods and theirs.
  23. Explore distribution. Can you reach more potential buyers/users/customers on social networks.
  24. Don’t forget early social sites like Yahoogroups and Craigslist. They still work remarkably well.
  25. Search Summize.com for as much data as you can find in Twitter on your product, your competitors, your space.
  26. Practice delivering quality content on your blogs, such that customers feel educated / equipped / informed.
  27. Consider the value of hiring a community manager. Could this role improve customer service? Improve customer retention? Promote through word of mouth?
  28. Turn your blog into a mobile blog site with Mofuse. Free.
  29. Learn what other free tools might work for community building, like MyBlogLog.
  30. Ensure you offer the basics on your site, like an email alternative to an RSS subscription. In fact, the more ways you can spread and distribute your content, the better.
  31. Investigate whether your product sells better by recommendation versus education, and use either wikis and widgets to help recommend, or videos and podcasts for education.
  32. Make WebsiteGrader.com your first stop for understanding the technical quality of a website.
  33. Make Compete.com your next stop for understanding a site’s traffic. Then, mash it against competitors’ sites.
  34. Learn how not to ask for 40 pieces of demographic data when giving something away for free. Instead, collect little bits over time. Gently.
  35. Remember that the people on social networks are all people, have likely been there a while, might know each other, and know that you’re new. Tread gently into new territories. Don’t NOT go. Just go gently.
  36. Help customers and prospects connect with you simply on your various networks. Consider a Lijit Wijit or other aggregator widget.
  37. Voting mechanisms like those used on Digg.com show your customers you care about which information is useful to them.
  38. Track your inbound links and when they come from blogs, be sure to comment on a few posts and build a relationship with the blogger.
  39. Find a bunch of bloggers and podcasters whose work you admire, and ask them for opinions on your social media projects. See if you can give them a free sneak peek at something, or some other “you’re special” reward for their time and effort (if it’s material, ask them to disclose it).
  40. Learn all you can about how NOT to pitch bloggers. Excellent resource: Susan Getgood.
  41. Try out shooting video interviews and video press releases and other bits of video to build more personable relationships. Don’t throw out text, but try adding video.
  42. Explore several viewpoints about social media marketing.
  43. Women are adding lots of value to social media. Get to know the ones making a difference. (And check out BlogHer as an event to explore).
  44. Experiment with different lengths and forms of video. Is entertaining and funny but brief better than longer but more informative? Don’t stop with one attempt. And try more than one hosting platform to test out features.
  45. Work with practitioners and media makers to see how they can use their skills to solve your problems. Don’t be afraid to set up pilot programs, instead of diving in head first.
  46. People power social media. Learn to believe in the value of people. Sounds hippie, but it’s the key.
  47. Spread good ideas far. Reblog them. Bookmark them. Vote them up at social sites. Be a good citizen.
  48. Don’t be afraid to fail. Be ready to apologize. Admit when you’ve made a mistake.
  49. Re-examine who in the organization might benefit from your social media efforts. Help equip them to learn from your project.
  50. Use the same tools you’re trying out externally for internal uses, if that makes sense, and learn about how this technology empowers your business collaboration, too.

tratto da chrisbrogan.com

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Facebook e Yahoo hanno trovato un accordo, terminata la guerra dei brevetti.

Circa 4 mesi fa Yahoo aveva accusato Facebook di aver utilizzato alcuni suoi brevetti senza alcuna autorizzazione, poche settimane dopo Facebook rispose con una controdenuncia a Yahoo per violazioni di copyright, si avvio così una vera e propria guerra dei brevetti.

Facebook e Yahoo pongono fine alla guerra dei brevetti

Tale guerra sembrerebbe però essersi finalmente conclusa, infatti i due colossi del social mondiale sono riusciti finalmente a trovare un accordo che li ha portati addirittura a stipulare una partnership per quanto riguarda pubblicità e collaboreranno per integrare funzioni sociali sui siti di Yahoo. Stando al comunicato stampa divulgato da entrambe le parti:

Tramite questa l’intesa, che include un accordo di cross-license sui brevetti, le parti lavoreranno insieme per portare a consumatori e inserzionisti esperienze multimediali promosse e distribuite attraverso Yahoo! e Facebook.


L’amministratore delegato ad interim di Yahoo Ross Levinsohn e il direttore operativo di Facebook Sheryl Sandberg in occasione di tale avvenimento sono stati intervistati telefonicamente da All Things Digital ed hanno infatti affermato che non avevano alcuna intenzione di portare avanti un’inutile lotta senza esclusioni di colpi sui brevetti, in particolar modo Levinsohn, non appena ottenuta la sua attuale carica a partire dal mese di maggio, aveva infatti subito cercato di trovare un accordo per risolvere questo scontro che era stato avviato dal suo predecessore Scott Thompson.

Le dichiarazioni di Levinsohn

Siamo davvero felici di sviluppare una partnership più profonda con Facebook e sono grato a Sheryl e al suo team per aver lavorato duramente insieme a noi per siglare questo accordo. Combinare i contenuti premium e la portata di Yahoo nei media digitali con Facebook offre agli inserzionisti una possibilità senza pari.

È importante per noi come azienda abbracciare pienamente l’esperienza sociale e mettere a posto il rapporto con Facebook. Era in cima alla mia lista quando mi è stato chiesto di assumere questo ruolo. È un bene per i consumatori che Yahoo e Facebook lavorino insieme.

Le dichiarazioni di Sheryl

Sono contenta che siamo riusciti a risolvere questo problema in modo positivo e siamo ansiosi di collaborare a stretto contatto con Ross e la dirigenza di Yahoo. La dirigenza di Yahoo è guidata da una rinnovata attenzione per l’innovazione e la realizzazione di ottimi prodotti per gli utenti. Insieme, siamo in grado di fornire coinvolgenti esperienze sociali creando valore per il marketing.

Dal nostro punto di vista, abbiamo bisogno di cooperazione nella Silicon Valley, preferiamo passare il tempo a siglare partnership che sulle battaglie legali.

L’accordo sui brevetti

L’accordo comprende la licenza di oltre la metà del portafoglio di brevetti digitali di Yahoo e un’intesa con la quale Yahoo si impegna a non citare in giudizio Facebook sulle proprietà intellettuali rimanenti, che il social network potrà in ogni caso usare acquisendone la licenza o comprandole.

Le due parti hanno inoltre giurato che in futuro non ci saranno più cause sui brevetti. Si può dire quindi che questa guerra si sia proprio conclusa con un lieto fine davvero inaspettato, considerando la brutta piega che stava inizialmente prendendo questa lotta tra colossi.

Tratto da wetech.eu

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